Investment Strategy

Tactical Asset Allocation

We perform analysis of economic, financial, and market data, both current and historic, to determine appropriate investment selection and portfolio allocation. The management is done with no-load mutual funds on a discretionary basis and is continuous in its review; we make ongoing tactical reallocations to address market and economic variables. The allocations are diversified. We believe the quality of the underlying security and the diversification of the portfolio are the cornerstones of sound portfolio management. The allocation is further evaluated utilizing the data from accepted portfolio theory. We employ a questionnaire to determine a client’s circumstances, objectives, and risk profile which the client may revise at any time.

Fund evaluation and selection is another key to our money management philosophy. We review and analyze which managers we perceive as superior in their particular disciplines. Our review encompasses online database search and analysis, resource references such as Morninstar, Standard & Poors, Valueline, and on-going research from current periodicals, specialty research, annual reports, prospectuses, filings with the SEC, and company press releases. Numerous reference resources are utilized and all research is paid for by the firm.

For more information on these strategies, look at the Investment Strategy section under the Investment Services tab.

Market Leaders Stock Portfolio

The Market Leaders portfolio is a focused portfolio of blue chip stocks. The portfolio invest in approximately fifteen to twenty companies that are among the primary leaders or emerging leaders of their industry groups. The portfolio will invest up to 100% of the funds in individual large capitalization equities, and will generally be “sector neutral” to the S&P 500. We will also endeavor to minimize taxable events from capital gains; we anticipate relatively long-term holding periods for the underlying equities in the portfolio.

The objective of the portfolio is to provide a significant performance correlation with the S&P 500 index. We endeavor to provide superior returns and commensurate safety, but there can be no grantee or assurance that these objectives will be met.

The stocks in the portfolio will be continuously monitored. They are valued relative to their group, the market, basic fundamental measures, the company’s management, and other general factors regarding their business. WE will make changes in the portfolio when there are compelling fundamental factors presenting themselves. WE do not anticipate trading the portfolio based upon temporary issues or what may be transient characteristics. Specific target prices for entry into the stocks are selected based upon criteria of both fundamental and technical information regarding ghat stock or the market in general.

For more information on these strategies, look at the Investment Strategy section under the Investment Services tab.

Buy Quality and Diversify®

Fidelity Investments ("Fidelity") is an independent company, unaffiliated with Woodard & Company Asset Management Group ("WCAMG"). Fidelity is a service provider to WCAMG. There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity, nor is such a relationship created or implied by the information herein. Fidelity has not been involved with the preparation of the content supplied by WCAMG and does not guarantee, or assume any responsibility for, its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Institutional℠ provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 980928.1.0